The Best of Sussex Florists Share Their 2021 Trends.
Blue Door Weddings has five glorious wedding venues in the heart of East Sussex, ranging from stately homes, private estates, country houses, farms and even remote rural spaces. We’ve had the privilege of overseeing every conceivable style of wedding over the years, from big, bold, colourful and joyous, through to soft, whimsical and deeply romantic, and are lucky enough to have worked with the very best florists in Sussex who bring these looks to life.
There is probably no other time in your life that you will think about flowers and foliage more than when planning your wedding. Whether you intend to have a large, lavish affair or a small, bijou occasion, flowers will undoubtedly feature and are certainly one of the key tools in creating your chosen look. Pinterest and Instagram are incredible resources to help you decide on the style of your wedding day, and are also fantastic directories of suppliers in your area.
We caught up with some of our very favourite florists to discuss what their top tips might be and what was on trend right now and for 2021. Here’s what they had to say:
Zuzana Hewer, Fig & Flowers
When planning your wedding flowers, you must first start with your own vision and your story. My job is to then interpret these ideas and create a floral story that represent you but that also complement your chosen venue and create unforgettable atmosphere.
I am obsessed with details, quality and finding the best ingredients available and so work with many different suppliers, source local and British where possible, and will even forage to find the perfect blossom branch or blade of grass if that’s what’s missing.
Whilst I am inspired by current fashion and aesthetics, I don’t want to be dictated by them, and often choose timeless beauty when planning wedding flowers. I recommend that you choose colours and a style that feel right for you, are guided by what’s in season at the time of your wedding. Do you want your flowers to feel, elegant and stylish? Are you going for a romantic look with an old world feel or do you prefer a more natural and gathered finish?
Concentrate on personal details and a floral design that is bespoke to you and will create the atmosphere you’d like to project for your guests. Go for quality over quantity, personal touches and a style that won’t look dated in years to come. Having said that, I do like the current feels for all things dried and have enjoyed creating displays and installations using dried materials which is very much of the moment – but always with my client’s personal style in mind.
Belinda Campopiano, Chez Fleur
Chez Fleur predicts that flowers will take centre stage at weddings in 2021, and with the continuing possibility and trend for smaller receptions, brides will look to ‘go large’ with the florals, choosing abundant blooms for bouquets and venue flowers. We envisage large loose bouquets for brides featuring luscious foliage and large flowers finished with gorgeous trailing silk ribbons. Bold, statement flowers with stunning attention to detail.
In addition, there will be a continued and stronger desire for eco-friendly design with locally sourced flowers. Chez Fleur has been committed to foam free designs for many years choosing natural reusable mechanics. We have access to a wide range of fabulous seasonal grown flowers from local Sussex flower farms. We also encourage couples to tell a seamless floral story, from the bridal party flowers, the table designs and church flowers. We also love to work in more dramatic features like arches to create a picture perfect setting.
Rachel Grimes, Rachel Grimes Flowers
The trend over the past few years seems to have been for bigger and more elaborate designs, both for bouquets and at the venue; specifically I would highlight suspended installations and billowing archways. There’s a good reason for this! Designs on such a grand scale are incredibly eye catching and provide wonderful impact, particularly if in a large space.
However, and particularly in light of the emergence of the small, intimate wedding, I can see a return to lighter and smaller bouquets where the emphasis is on really beautiful designs. Designs that would be considered more classic, such as pedestals and table centres. Sound dated and dull? Then think again! Any design can be modern, interesting and stylish, it just takes a good florist to bring these traditional designs to life. I love using negative space in an arrangement as this often serves to highlight special blooms and create more interest within the arrangement.
A trend that has been on the rise and I personally hope will continue, is the use of more experimental colour palettes. It’s very exciting to move beyond the ever popular blush, creams and whites and really enjoying the wonderful abundance available to us from across the U.K. and throughout the world.
Lib Adams, Bettie Rose Flowers
I have identified three trends which I have seen emerging and feel will continue into 2021 and beyond.
Colour: Colour is definitely featuring more and more in weddings which is great for me as I love bright colours! Pantone’s colour of the year in 2019 was coral and I’ve definitely seen corals, oranges, peaches and pinks featuring heavily and still remaining popular. Tropical style is still going down well too.
Micro weddings: Due to covid restrictions many people have been forced to reduce their wedding numbers. However I think this has been freeing for some people who have realised that actually an intimate wedding with your nearest and dearest is a beautiful thing. I think we’ll see more of these intimate weddings but with real focus on the design details such as flowers and tableware.
Eco: More and more people are taking an interest in the environment – which is great news. I think we will be seeing people wanting more transparency about where their flowers come from, just like we want to know where our food is coming from. Many more florists (including myself) are working free from floral foam and are finding natural alternatives to help create the large scale arrangements that would have relied on this single use plastic before. All the designs you’ll see in my photos are examples of what can be achieved without using floral foam.
Jo Frost, Jo Frost Flowers
! have always been a strong supporter of sourcing British or locally grown flowers. This stems (excuse the pun) from when I worked as a florist in London. I used to head to New Covent Garden Flower Market at 4am to make sure I had the best pick of the British flowers! If you slept in, you lost out! British flowers have always felt the most beautiful and special to me – it is something about their imperfections. My drive to use locally grown flowers continues, so much so that I am now growing some of my own cut-flowers on a patch at Hankham Organics, a beautiful organic vegetable farm in East Sussex.
There has also been a rise in couples with a more eco-conscious mindset wanting to source locally grown flowers. It has been really positive to witness this switch in attitude within the wedding industry over the past few months. Supporting local is fashionable. How great is that?
As I look forward to a more understated (yet busy!) 2021, I am hopeful that the coming year will see an abundance of locally grown flowers, celebrating the British seasons and encouraging more eco-conscious weddings. Less is definitely more. Floral arrangements will express an element of spontaneity and true celebration! I am looking forward to lots of colour too – the year of intimate and joyful weddings, making 2021 year to remember!
Liz Mathers Carter, Flower & Fern
If the pandemic and subsequent lockdowns have taught us anything, it’s that we need to take better care of our environment and reconnect with nature for our own mental wellbeing. Many of our couples chose us due to our seasonal flower choices and sustainable ethos: we buy from British flower farms during the growing season and don’t use toxic floral foam in any of our designs. I’ve noticed a heightened interest in ensuring that weddings will be as sustainable as possible in 2021 which is great news for everyone!
More so than ever, 2021 couples are thinking about what’s important to them on their wedding day and shunning traditions if they don’t feel relevant. Personal touches include using vintage vessels for centrepieces that the couple have chosen themselves and choosing flower varieties that have special meaning. One of our 2021 clients has requested wild gorse as it’s an old tradition to be used in Sussex weddings, and another will be having thistles to represent the groom’s Scottish heritage.
There’s a move towards more classic and refined styling with sophisticated colour palettes and a sense of ‘less is more’. Instead of filling every inch of space with flowers just because it’s expected, couples are choosing what’s really important to them and maximising the flowers they use in those areas. It might be a show-stopping arch for the ceremony that provides a beautiful focal point, or beautiful centrepieces of local wildflowers for the tables so that guests can enjoy them as they chat to each other across the tables.